Who are you? Why does the world need you? Why now?
I’m off to give a talk tonight on personal branding to a group of 35 motivated and biz savvy women who wanted to know exactly what to do to build thriving global personal brands. I was asked to give this talk in a way that would be relevant to busy mompreneurs. In celebration of Mother’s Day, I was reminded that I had better keep it short, relevant and very simple to execute.
I just booked speaking engagements in several cities around the world over the next few months and my vision 10 years ago was indeed to have a thriving global brand. I am so inspired by people who have taken the plunge into entrepreneurship! So here are 10 steps if you too have set an intention to be sharing on a global scale…
10 steps to building your brand globally
1. Know who you are
Clarity is key and unless you want to be a hot mess running around in chaos, be clear on who you are. Your identity is key and the success of your brand depends on it. Not to say that you cannot go from being a nutrition expert to a celebrity life coach, but it’s important that you start with a clear message (especially when you’re just getting started). Who are you? Why does the world need you? Why now?
2. Know who you’re not
Be cautious not to get in the trap of trying to be everything. I am speaking from experience on this one. If you have an addiction (like I did) to saying yes to everything, you’ll end up financially strapped, burnt-out and grumpy. The Art of Extreme Self-Care was one of my rehab books for ‘yes’ addicts.
3. Know where you’re going
This is everything. If you have a hunger for global success, you must be clear. It’s especially important that you dig deep and pull out that internal core power and have enough confidence in yourself to feel successful before you see the external results. Every great mentor I’ve had has already seen the destination before they even got started. Any visionary will tell you that your mental picture is on its way, if you take consistent action. If you’re not clear on your destination, you may wake up in 10 years disappointed with where you’ve ended up. I’d prefer to be in the driver’s seat!
4. Set clear goals
My personal philosophy is that the mind loves the number ‘3’. I have found that goal setting in 3’s is very powerful. Simple is better and gets the job done! Start with a 3-year vision statement (write out the juicy details of exactly where you want to be in 3 years). If you want to solidify this intention, create a picture map (or vision map) to go along with this 3-year plan. Once this is clear, write out 3 specific and measurable goals at the beginning of each year (one should be your annual income). And finally, once your 3 annual goals are set, follow this up with setting 3 weekly goals each Sunday night. Don’t forget to write your goals down on paper. It absolutely makes a difference.
5. Create a tribe
The fabulous Seth Godin speaks in great detail about this in Tribes. Creating a global tribe or movement is so inspiring to me. What can you offer your tribe that they just cannot get anywhere else? Why are you worthy of a tribe? Who is your tribe? When creating a tribe, authenticity, generosity and wisdom must be given regularly. For many of my colleagues, the first step in creating a tribe is committing to vulnerability. You don’t have to share the details of your life, but it is a commitment to welcome the world into your life. It is important to share enough that your audience can get to know your personality. A tribe is built on trust. Your audience must feel safe with you.
6. Know your audience
Nine years ago when I got started as a business owner, social media was not what it is today and traditional marketing around knowing your target market was key. I do believe that it is still important to be very clear on who your primary target market is (even writing up a clear description of this person, giving them a name and sharing the details of their behavio