The Art of a Wanted Email

By Mary Ivanova

Each of us receive dozens of emails every day, opening them can become somewhat of a chore. Be it business or personal, let’s take a page out of Marie Kondo’s philosophy and strive to write emails that bring joy.

Personally, the emails that I enjoy the most are those that say only the most essential things and employ a kind, caring tone; they have the air of a sunlit home – cozy and welcoming, a place where you actually want to spend your time. This has become the kind of email sender I aspire to be. With this in mind, I took a look at my inbox and flagged the emails I have savoured over the years. I then put together a recipe for the perfect email…

1. Preheat with a light-hearted subject
Assuming the recipient knows who you are, you can afford to be a little frivolous with the regular rule of putting the reason for your email in the subject line – tease them a little with a thinly veiled allusion to your actual subject matter, setting a light, friendly and warm tone right off the bat e.g. ‘We are throwing something awesome and you are invited!’ for your upcoming 4th of July shindig.

2. Combine purpose and kindness, beat until light and fluffy
People are busy, so the practicality of your email is important and directly correlated to the amount of joy your recipient will experience upon opening it. Know what you need to say and do it with kindness to amplify the positive impact of your message.

3. Scoop out the middle
A good message doesn’t waste time, so cut and trim until you’re positive your email doesn’t include anything unnecessary.

4. Meanwhile, make topping (optional)
Find a relevant image for your email and design it into a header. Mix fonts, decorative lines and shapes until satisfied. Use Photoshop to start from scratch or Crello for predesigned templates.

5. Drizzle with humor
A witty joke that puts a smile on the face of the reader is a great way to get noticed and make a good impression. If you are known for a sharp sense of humor, don’t be shy to let it show in your emails.

7. Set the clock
If you really want your email to be read and aren’t sure how busy your recipient is, refrain from hitting the send button on weekends. Apparently Tuesday’s emails are most often opened immediately, and emails sent at 6am, 10am, 2pm and 8pm are best received.

8. Let cool
After you send your email, wait for a reply before forwarding anything else. If you have to contact the same person again, at least attempt to space out the emails with a respectable amount of time. It’s not only polite to let the other person speak after you’ve had your turn, but it’s also relieving them of the stress that comes with a string of unopened emails.

Mary Ivanova is a writer with degrees in psychology and political science, she currently writes copy for Crello